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Innovation
A guided process for out-of-the-box thinking​
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Innovation is not the goal. The goal is to increase the value to our stakeholders.
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Innovation is a tool to improve our business.
Business Innovation Flow
What is the major challenge for the business? How to overcome it?
“Value is created by removing a significant limitation for the customer, in a way that was not possible before, and to the extent that no significant competitor can deliver.”
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- Dr. Eliyahu M. Goldratt
Improving value proposition
Business model
Execution plan
Next generation products/ new markets
Improving the Value Proposition - Coming up with the Next Big Thing
![eye4value-diagram.png](https://static.wixstatic.com/media/da2986_12b859da71cb4568b064e5d9ef363b4f~mv2.png/v1/fill/w_599,h_378,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/eye4value-diagram.png)
Constructing the Business Model
Great value does not sell itself. There is a need to educate the market.
We should start with the most challenging dimension and from there develop the entire business model.
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The Success Recipe
Early criticism can kill any innovation.
Working on too many ideas is the opposite of focus.
Innovation is a process of expansion and contraction.
The wisdom lies in knowing when to expand the scope for more ideas and when to narrow it down and focus on the selected few.
The Business Innovation Process – How to align all stakeholders to support the next big thing?
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